110 Years of Unparalled History

On June 24th, 2020, the Alfa Romeo brand marked 110 years on the calendar. To celebrate the event, fans were introduced to a new logo and many activities and celebrations. Brand-new publications have released the untold story of Alfa Romeo, including points of view from outside the automotive world, involving a wide range of fields: curiosities, anecdotes and more from Italy's historical and social development.

The new “110 Alfa Romeo” logo

To honour the 110th anniversary, the Alfa Romeo Style Center has created the new “110 Alfa Romeo” logo: loyal to the brand’s strengths, the number itself “110” gives an impression of transition from the past to the present.

The Museo Storico Alfa Romeo, the hub of the celebrations

On 24th June, the Museo Storico Alfa Romeo hosted both clubs and fans. However, throughout this year there will be many opportunities to celebrate the anniversary and to retrace the steps of a glorious history that constantly looks to the future.

An Automotive Love Story for the Ages

An Automotive Love Story for the Ages

To celebrate its 110th Anniversary, Alfa Romeo has released an eBook that leafs through an enduring automotive love story, fuelled by a passion for design, technological innovation, performance and racing victories worldwide.

Revisit 11 illustrious decades by downloading the Alfa Romeo 100th Anniversary eBook.